Swedish National Identity and Public Service Media With a Case Study of The Great Swedish Adventure
Swedish National Identity and Public Service Media With a Case Study of The Great Swedish Adventure

Summary/Abstract: The first form of mass media – namely, newspapers – emerged during a period when national consciousness was taking shape in many European countries. According to Benedict Anderson, the media played a pivotal role in supporting the development of these emerging nationalisms. The aim of this article is to demonstrate – through document analysis and a case study – how contemporary Swedish media content contributes to the discursive construction and consolidation of unity among the Swedish people and their national identity. The article examines the remit of Swedish public service media, the reports documenting the fulfilment of this remit, and the content available on Swedish public service television’s streaming platform. Additionally, a case study analysis of the programme The Great Swedish Adventure was conducted to illustrate how the media promote national identity.

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