The Internationalization Process: A Case Study of PWPW SA
The Internationalization Process: A Case Study of PWPW SA

Summary/Abstract: Objective: The purpose of the paper is to present the implementation process of internationalization using the example of Polish Security Printing Works (PWPW) and to examine whether the process follows leading internationalization theories. Research Design&Methods: The paper is based on a literature review and a case study of PWPW. The methodology of a case study allows showing the researched process of a single firm’s internationalization more precisely and thoroughly than quantitative research. The case study presents the whole internationalization process of PWPW, including a selection of its foreign activities. Findings: The paper leads to the conclusion that the internationalization of PWPW generally remains in accordance with the revitalized Uppsala model. Nonetheless, there are some deviations from the model. They may result from the specificity of the business sector of PWPW. An example of such deviations is pushing customers actions towards a specified mode of supplier’s internationalization. Implications&Recommendations:Empirical knowledge resulting from thoroughly studied behaviour of a required number of companies may significantly improve understanding of the internationalization process and point out the best solutions as well as solutions that should be avoided in business practice. It seems that the internationalization pattern of PWPW S.A. may be perceived as successful and therefore be applicable by other companies from the industry. Contribution&ValueAdded: The paper delivers new empirical evidence on internationalization practices pursued by PWPW, a company that delivers products having a critical influence on the state security.

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