The use of marketing research methods for evaluation of the capabilities of the Armed Forces of the Republic of Poland. Animalization test
The use of marketing research methods for evaluation of the capabilities of the Armed Forces of the Republic of Poland. Animalization test
Author(s): Aneta Nowakowska-KrystmanSubject(s): Military policy, Methodology and research technology, Marketing / Advertising
Published by: Akademia Wojsk Lądowych imienia generała Tadeusza Kościuszki
Keywords: defense capabilities; potential of threats; animalization test;
Summary/Abstract: The article presents the possibilities of using the animalization test included in the marketing research methods (more broadly qualitative research) to carry out analyzes of the defense capabilities and the potential of threats. Information obtained by the application of this method is an illustrative assessment of potentials and can be used to verify quantitative data presenting the defense capabilities of the Republic of Poland.
Journal: Scientific Journal of the Military University of Land Forces
- Issue Year: 194/2019
- Issue No: 4
- Page Range: 777 - 790
- Page Count: 14
- Language: English
