Tüketimin Kutsallaşması: Materyalleşen Alternatif Maneviyatçılık
The Sacralization of Consumption: Materialized Alternative Spiritualizm

Summary/Abstract: The concept of alternative spirituality has emerged as a counterpoint to both traditional religions and rationalism, offering an understanding that encompasses a veriety of spiritual teachings, healing techniques and metaphysical practices, all of which are based on individual experience. However, contemporary perspectives reveal an evolution in these beliefs and practices, which now extend beyond the realm of spirituality, becoming a commercialized area of consumption. The present study examines the role of consumption-oriented perspectives in shaping and experiencing alternative forms of spirituality. It focuses in particular on how consumption, rendered inevitable for spiritual development, establishes a connection between the spiritual and the commercial. The conceptual framework of the study was presented using the descriptive method, one of the qualitative research techniques. Then, a sample was selected randomly (purposively) from online platforms and subjected to content analysis. The focus of this study is twofold: consumption for holistic well-being and consumption to reach the metaphysical area. These. two aspects are considered important for understanding the subject. First, the focus on consumption to achive physiological well-being is discussed, depending on the association of spirituality with physiological well-being and satisfaction. Contemporary alternative spiritual perspectives regarded the body as an important component in the pursuit of spiritual growth, a Notion. that stands in contrast to conventional interpretations. The objective of these practices is to purify, fortify and harmonise the body. A plethora of commercialised products have been recommended for consumption, including special nutrition products, herbal remedies, aromatherapy products and various detoxification programmes. These are purported to engender the desired physiological effects. In the second part of the study, the encouragement of consumption. being encouraged for the purpose of engendering an effect in the spiritual and metaphysical domains is examined. In order to achieve goals such as spiritual purification, energy balance and the acquisiton of metaphysical power, the marketing and sale of various paranormal treatment and counselling sessions ties access to the spiritual field to the purchase of commercial services. The present study has thus demonstrated that spiritual development and satisfaction are founded on consumption practices and have evolved into a structure that is compatible with the capitalist system. In other words, the spiritual is materialized and commercialized, while the commercial is transformed into the basic tools of spirituality and is almost sanctified.

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