Transparency and Strategic Communication – A Necessary Synergy at Local Level
Transparency and Strategic Communication – A Necessary Synergy at Local Level

Summary/Abstract: This article addresses the issues of guaranteeing respect for democratic principles, identifying risk factors and control mechanisms, regulating and institutionalizing monitoring procedures, and the contribution of the operation of consultative platforms at local level to the promotion of transparency and the protection of fundamental rights. A high level of transparency facilitates access by all stakeholders to information of public interest, encourages genuine participation in decision-making and involvement in public consultation processes on public policy documents and local regulatory acts. The transparency process involves discovering, describing, documenting and communicating all the argumentative stages of reasoning. It also involves recognizing the weight of any evidence used to reach the final decision. The European integration of the Republic of Moldova involves a complex process of bringing administrative rules, structures and practices into line with those existing in the countries of the European Union. In this context of institutional reform with a view to European integration, transparency is a principle and an essential condition for re-establishing the relationship between the administration and the citizen in full compliance with European rules and practices. However, the practical implementation of transparency principles remains problematic. A significant proportion of local public authorities either lack a functional website or fail to adequately maintain their existing platforms. This situation limits the population’s access to clear and relevant information, such as local budgets or adopted decisions. The lack of digital skills among public officials is another major obstacle identified, highlighting the need for dedicated training programs. Only by addressing these deficiencies can access to information and strategic communication at the local level truly become effective tools for strengthening democracy and public trust.

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