Application of DISARM Framework in the Context of “Soft Power”: a Strategic Communication Analysis
Application of DISARM Framework in the Context of “Soft Power”: a Strategic Communication Analysis

Summary/Abstract: In the context of heightened geopolitical tensions and a rapidly digitised environment, the struggle to ‘win hearts and minds’ is becoming increasingly intense, and the need for a nuanced understanding of ‘soft power’ strategies is paramount. This article highlights the role of strategic communication in light of the soft power approach and the application of the DISARM framework to analyse potential risks and devise an effective response in this context. The article explores the practical implementation of soft power strategies that rely on strategic communication, encompassing techniques such as public diplomacy, propaganda, FIMI and interest communication (Mitrović, 2019). In this regard, the DISARM framework, a tool for addressing critical elements of communication campaigns by describing them in terms of TTPs (tactics, techniques and procedures), offers a comprehensive approach to decoding external information interference and designing effective communication strategies. The DISARM Framework approach is rooted in AMITT disinformation understanding, which is represented by a triangle with several levels. The bottom level is the artefacts (visible pieces of information). Artifacts are the messages, images, accounts, relationships, and groups a disinformation actor uses to create narratives and incidents. Artefacts are visible in each incident, often in large volumes, and are the disinformation layer that data scientists and other data specialists usually work on. The DISARM framework emerges as a promising tool for defence against different threats and provides a structured approach to identifying, analyzing, and mitigating the risks of disinformation and influence operations. The framework’s effectiveness lies in its comprehensive model for mapping the purpose, actions, results, and techniques of influence campaigns.

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