The Impact of Strategic Communication on Security Culture
The Impact of Strategic Communication on Security Culture

Summary/Abstract: The aim of this article is to analyse the impact of strategic communication on security culture, highlighting how it can be used to strengthen societal resilience in the face of hybrid threats and disinformation. Strategic communication is an essential dimension for strengthening a state's security culture, particularly in an unstable geopolitical context. The Republic of Moldova, located between East and West, faces complex challenges, including hybrid threats, disinformation and systemic vulnerabilities. This article explores the impact of strategic communication on security culture, illustrating its role in strengthening societal resilience with relevant examples from the Moldovan context. We aim to provide a comprehensive perspective on how strategic communication can serve as an essential tool for preserving national security and strengthening security culture, while offering practical solutions to policymakers and professionals in the field. The impact of strategic communication on security culture in the Republic of Moldova is significant, yet there remains room for optimization. Investing in media education, leveraging digital technologies, and strengthening interinstitutional cooperation are essential steps toward enhancing societal resilience. By coordinating efforts and adapting messages to the cultural context, Moldova has the potential to become a regional leader in utilizing strategic communication for national security. Key Areas for Development is expanding media education across all age groups to foster critical thinking and digital literacy, and harnessing technology to reach a wider audience through digital platforms and innovative communication strategies. By integrating these approaches, the Republic of Moldova can position itself as a regional model in using strategic communication to strengthen security culture and resilience in the face of emerging threats.

• Details
• Contents