Местните празници като катализатор за социална кохезия: фокус върху малките населени места
Local Festivities as a Catalyst for Social Cohesion: A Focus on Small Settlements

Summary/Abstract: In the context of increasing challenges to social cohesion and local communities, the role of local festivities is gaining growing significance. They serve not only as a means of cultural expression but also as a mechanism for social stability, especially in the conditions of globalization, urbanization, and rising socio-economic inequalities. This study aims to analyze the role of local festivities as a catalyst for social cohesion in small settlements. In a changing social environment, these events contribute to building a shared identity, strengthening social bonds, and preserving cultural heritage. A mixed-methods approach has been employed, including an analysis of data from in-depth interviews with organizers and participants in local festivities, as well as a nationally representative quantitative survey. The analysis reveals that festivities foster social interaction and cultural exchange while also contributing to the development of social capital in local communities. The results indicate that young people perceive festivities as a platform for socialization, whereas older generations see them as a means of transmitting cultural heritage. Festivities also play a crucial role in economic revitalization by stimulating local businesses and attracting tourists. In rural areas, these events retain a stronger, authentic character, whereas in small towns, they often integrate modernized elements. In addition to their socio-cultural significance, festivities help reduce social isolation and strengthen community spirit, particularly in times of crisis. The study underscores the need for targeted policies to support these events to maximize their positive impact on communities.

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