Przedsiębiorczość personalistyczna – aspekt dydaktyczny
Personalistic Entrepreneurship – Didacitic Aspects

Summary/Abstract: This article presents a reflection on the education of business leaders. The analysis was based on the phenomenological tradition. The phenomenological approach to teaching is a help in revealing the horizons of individuals – persons, not filling them up, e.g. empowering them. These teaching aids should include certain patterns – for the development of a person, not degradation. Unfortunately, training of business leaders is still based on instrumental rationality: academic teaching is more focused on the transfer of knowledge and less on developing the creativity of students. The phenomenological approach postulates that teaching should be more focused on fostering creativity. Two stages are important in the teaching process: cognitive and creative. The first step is to explore pre-existing knowledge, the second triggers the creative potential of the student. The ‘3i’ formula is a method which allows for the combination of both steps and the formation of a creative reality.

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