A Structural Model of the Effect of Decent Work, Job Satisfaction and Organizational Commitment on Employee Creativity
A Structural Model of the Effect of Decent Work, Job Satisfaction and Organizational Commitment on Employee Creativity

Summary/Abstract: The primary objective of this research is to study the relationship between decent work, job satisfaction, organizational commitment and employee creativity. A sample size of 109 participants was conveniently sampled from major retailers in Bulawayo Urban. To achieve the purposes of this study and test the hypotheses, the structural equation model (SEM) was employed. Results revealed that decent work has a significant positive relationship with job satisfaction and organizational commitment. This means a decent work environment is responsible for highly satisfied workers who, in turn, become committed to the organization. A relatively strong association between organizational commitment and employee creativity was established. A committed workforce is bound to display creative work behaviors. However, an insignificant relationship between job satisfaction and employee creativity was found. If one is satisfied with their job, it does not translate to being creative at work. The study also established that a decent work environment does not predict employee creativity. These results have revealed the role and importance of securing decent work as a significant job resource in the retail sector. Employee creativity has also been shown to be a complex subject that requires further research into how it can be enhanced in the retail sector. The findings hope to contribute to a better understanding of the impact of decent work on job satisfaction, organizational commitment and employee creativity, and how all these relate to one another in contributing to a viable business economy in the retail sector.

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