CONCEPTS GRAPHIQUES ET MÉTHODES DE RÉALISATION D’AFFICHES
GRAPHIC CONCEPTS AND METHODS FOR CREATING POSTERS

Summary/Abstract: If we recall Belgian artist René Magritte’s famous work La trahison de l’image, whose protagonist is the pipe, the poster, from the point of view of conveying the message to the viewer, takes up this concept. Posters and their derivatives in the online environment create, in the space for which they were designed, a visual identity that readers aspire to, based on their interpretation of the message conveyed by these physical or virtual components, as a product of graphic activities and concepts. Adapted to the online environment and tailored for dissemination on social media, they can often have a massive influence on the masses. Considered an important milestone in art history, posters are governed by the fundamental principles of composition and are characterised by various techniques and styles invented by different artists and illustrators over time. Creating a good poster requires a good understanding of colour theory and an emotional impact on the target audience. In a poster, text and image work in synergy to create a unique dynamic that constructs meanings and visual metaphors. In this article, we will attempt to analyze the concepts and methods of representation in the posters of certain graphic artists, the way in which the icono-text is constructed and the visual ambiguity that sometimes draws us to an advertisement as we find it in the poster and determines us to look at it more closely and penetrate its message.

• Details
• Contents