Ignorant tetovaža: amaterizam, nonkonformizam, devijantnost kao umjetnička strategija
Ignorant Tattoo: Amateurism, Nonconformism, Deviance as an Artistic Strategy

Summary/Abstract: This research analyzes the emergence and development of the ignorant tattoo style, which has become a global trend in the last decade. By adopting an interdisciplinary approach, the article incorporates theoretical perspectives from art history, aesthetics, and anthropology, as well as cultural and sociological analyses of “inscriptions on the body” and the fluctuations of trends. The aim is to identify and historicize the ignorant style by tracing its origins, visual characteristics, and development, while situating it within a broader context of valuation, aesthetics, and authenticity in the context of culture and art in contemporary Western society. The question arises as to how possible it is to remain an outsider in an era when styles quickly enter the mainstream, and whether authenticity can exist within cultural homogenization, where representation and image are of exceptional importance. Although historically linked to underground culture, the meaning and expression of ignorant tattoos have been influenced in the last decade by the zeitgeist of a generation raised with new technologies and contemporary media, as well as a change in epistemological paradigms.

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