MEDIA PLURALISM AND GENRE DIVERSITY IN TV SERIES: CHANGES IN CROATIAN TELEVISION CULTURE FROM 2003 TO 2018
MEDIA PLURALISM AND GENRE DIVERSITY IN TV SERIES: CHANGES IN CROATIAN TELEVISION CULTURE FROM 2003 TO 2018
Author(s): Vesna Karuza PodgorelecSubject(s): Cultural history, Media studies, Social history, Film / Cinema / Cinematography
Published by: Fakultet političkih znanosti u Zagrebu
Keywords: Television series; television culture; genre; television preferences; cultural capital;
Summary/Abstract: In the early 21st century, the Croatian television system changed radically, bringing major shifts in television culture. This study analyses the period from 2003 to 2018, focusing on genre diversity, audience education, and the origin of popular television series. Based on secondary statistical analysis of Nielsen ratings for adult audiences, the study examines the ten most-watched titles per season, with additional insights from a broader Top 20 list. The findings show tectonic shifts in genre distribution, cultural orientation, and the legitimation of popular series. Genre diversity has been replaced by a concentration of telenovelas. Western productions have lost their primacy; Turkish series now dominate, Eastern titles are displacing domestic ones, and popular series have become lowbrow.
Journal: Medijske studije
- Issue Year: 16/2025
- Issue No: 31
- Page Range: 142-165
- Page Count: 24
- Language: English
