SOFT POWER, COLONIAL MINDSET AND HYBRID DISCOURSIVENESS
SOFT POWER, COLONIAL MINDSET AND HYBRID DISCOURSIVENESS
Author(s): Andreea PopSubject(s): Politics / Political Sciences, Anthropology, Social Sciences, Language and Literature Studies, International relations/trade, Culture and social structure , Translation Studies
Published by: Editura University Press, Universitatea de Medicina, Farmacie, Stiinte si Tehnologie “George Emil Palade” din Targu Mures
Keywords: colonialism; cultural propaganda; floral heraldry; hybrid discourse; soft power;
Summary/Abstract: Some 35 years ago, Joseph Nye first theorized the concept of soft power, by which he meant a specific and insidious type of influence that was just as effective as force, if not even more so. The Great Power Shift, as Nye put it back in 1990s when the fall of the Soviet Union triggered a restructuring process, is once again bound to happen. Within the soft power boundaries, economic power translates to cultural relevance. We aim at showcasing the soft influence through the language of flowers and arts and show the way they may engage a change in the way people integrate allotopies into their own systems.
Journal: Acta Marisiensis. Philologia
- Issue Year: 7/2025
- Issue No: 7
- Page Range: 129-144
- Page Count: 16
- Language: French
