MANAGING INFORMATION PROCESSES IN REAL ESTATE INVESTMENT UNDER CONDITIONS OF DEMOGRAPHIC CHANGE
MANAGING INFORMATION PROCESSES IN REAL ESTATE INVESTMENT UNDER CONDITIONS OF DEMOGRAPHIC CHANGE

Summary/Abstract: Demographic change presents a growing challenge for residential real estate investment, yet the literature offers limited insight into how demographic data are operationally embedded within the actual internal decision-making processes. This paper addresses that gap by investigating how demographic indicators are processed, interpreted, and applied in investment-related information systems. Drawing on fifteen expert interviews with firms from the German real estate sector, the study explores three inter-related dimensions: demographic data integration, analytical capacity of firms, and the analytical infrastructure. The findings basically confirm the perceived relevance of demographic information but reveal considerable variation in terms of its systematic use across the different firms. While some firms employ structured planning tools and advanced forecasting methods, others rely largely on knowledge gained from general experience or on relatively basic tools and methods for investment analysis. Key barriers include limited staff expertise, inconsistent data systems, and technological or other resource constraints. The research further shows that demographic data serve dual purposes: They are used both for a more socially oriented service alignment and for return-driven investment approaches.

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