WHAT IMPACT DOES DIGITAL TRANSFORMATION HAVE ON BUSINESS PERFORMANCE?
WHAT IMPACT DOES DIGITAL TRANSFORMATION HAVE ON BUSINESS PERFORMANCE?

Summary/Abstract: This article examines the impact of digital transformation on business success, to be more precise on the financial performance of businesses. Inspired by the countless publications on the topic of digital transformation, this article aims to critically examine the largely positive statements about the impact of digital transformation on the performance of businesses. The article is based on a comparison of commercial and academic studies. The commercial studies examined were produced by well-known consulting and IT companies. Based on the review of academic literature studies from academia where chosen and analysed. Based on the results of the academic studies, the statements in regards to digital transformation are contextualized and interpreted, to provide a better understanding of the significance of the publications. In addition, some general findings on the effectiveness of digital transformation are presented. The results of this study show that certain framework conditions shall be taken into account, when discussing potential outcomes of investments in digital transformation, in order to derive positive effects from the programs and when these effects could occur.

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