ARTIFICIAL INTELLIGENCE Cover Image

UMJETNA INTELIGENCIJA
ARTIFICIAL INTELLIGENCE

Author(s): Mejra Hidić
Subject(s): Media studies, Communication studies, ICT Information and Communications Technologies
Published by: INTERNACIONALNI UNIVERZITET TRAVNIK
Keywords: Digitalization; Technology; Automation; Artificial Intelligence; Data Security;

Summary/Abstract: Artificial intelligence (AI) is one of the most significant technologies of today, transforming the way people live, work, and communicate. Its development and application are increasingly present in various sectors such as industry, education, healthcare, finance, and public administration. AI enables machines to “learn” from data, analyze information, and make decisions similar to those made by humans. One of the main advantages of artificial intelligence is the automation of tasks, which leads to increased efficiency, accuracy, and time savings. In healthcare, it is used for faster diagnostics, in banking for fraud detection, and in education for personalized learning. However, despite numerous benefits, AI also brings challenges – especially regarding ethics, security, privacy, and accountability for decisions made by algorithms. There is also concern that increased automation may lead to job losses, particularly in occupations that involve routine activities.

  • Issue Year: 14/2025
  • Issue No: 30
  • Page Range: 366-373
  • Page Count: 8
  • Language: Bosnian
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