ASPECTS PRAGMATIQUES DU PROVERBE DANS LE DISCOURS ÉLECTORAL: ENJEUX ET DYNAMIQUES DISCURSIFS
PRAGMATIC ASPECTS OF THE PROVERB IN THE ELECTORAL DISCOURSE: ISSUES AND DISCURSIVE DYNAMICS
Author(s): EL-KACIMI BadreddineSubject(s): Politics / Political Sciences, Language and Literature Studies, Applied Linguistics, Political Theory, Sociolinguistics, Politics and communication
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: electoral discourse; pragmatics; proverb; space;
Summary/Abstract: During the regional (2015) and legislative (2016) electoral campaign, we noted a marked recurrence of many proverbs. This observation sparked in-depth reflection on the role of the proverb as an argument of authority, generating a communicative dynamic and a consensus strategy within collective memory. It is generally accepted that these statements with normative vocation, initially designed as tools for behavioral regulation, metamorphose electoral discourse into a destructive discursive machine, aimed mainly at denigrating political adversaries and sowing doubt about their image, creating thus a duality on the axiological level between the protector and the opportunist.
Journal: Limbaj si context, revista internationala de lingvistica, semiotica si stiinta literara
- Issue Year: 2/2024
- Issue No: XVI
- Page Range: 15-26
- Page Count: 12
- Language: French
