МОДЕЛІ ФОРМУВАННЯ ІНТЕГРОВАНИХ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ ІННОВАЦІЙНО АКТИВНИХ МАШИНОБУДІВНИХ ПІДПРИЄМСТВ
MODELS OF INTEGRATED MARKETING COMMUNICATIONS FORMING FOR INNOVATIVELY ACTIVE MACHINE ENGINEERING ENTERPRISES
Author(s): Iryna BashynskaSubject(s): Economy
Published by: Institute of Society Transformation
Keywords: innovatively active enterprises; machine engineering; integrated marketing communications model
Summary/Abstract: The author discussed the features of functioning of innovative enterprises that conduct business in the industrial market (on the example of machine engineer). Several models of forming of the integrated marketing communications were analyzed and author’s model is offered, which takes into account the characteristic features of the enterprises
Journal: Економічний часопис - ХХІ
- Issue Year: 2012
- Issue No: 11-12
- Page Range: 52-54
- Page Count: 3
- Language: Ukrainian