The performance of German car
manufacturers amid structural
transformations in the global
automotive industry Cover Image

Kondycja niemieckich koncernów motoryzacyjnych wobec przemian strukturalnych globalnego przemysłu motoryzacyjnego
The performance of German car manufacturers amid structural transformations in the global automotive industry

Author(s): Martyna Górecka, Mariusz Lipski
Subject(s): Business Economy / Management, International relations/trade
Published by: Szkoła Główna Handlowa w Warszawie
Keywords: company; automotive; e-mobility; industry; decarbonization;

Summary/Abstract: This study advances the academic discourse on transforma-tion processes and structural changes within the European automotiveindustry, with a particular emphasis on the German market. The arti-cle formulates the thesis that ongoing structural transformations havea significant impact on the condition and development prospects ofGerman car manufacturers, which is reflected in their business strate-gies and financial results. The analysis confirms this hypothesis. Theidentified factors exert pressure on companies to intensify spendingon research and development as well as to implement innovative tech-nologies. At the same time, German car manufacturers face challengesarising from declining production volumes and decreasing productiv-ity, further constraining the sector’s transformation processes.

  • Issue Year: 76/2025
  • Issue No: 2
  • Page Range: 85-106
  • Page Count: 22
  • Language: Polish
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