THE IMPACT OF SOCIAL MEDIA ON THE FORMATION OF VALUE ORIENTATIONS IN THE UKRAINIAN INTERNET GENERATION Cover Image

ВИКЛИКИ СОЦІАЛЬНИХ МЕРЕЖ У ФОРМУВАННІ ЦІННІСНИХ ОРІЄНТИРІВ УКРАЇНСЬКОГО ІНТЕРНЕТ-ПОКОЛІННЯ
THE IMPACT OF SOCIAL MEDIA ON THE FORMATION OF VALUE ORIENTATIONS IN THE UKRAINIAN INTERNET GENERATION

Author(s): Irina Mykolayivna Lomachinska, Оksana Rykhlitska
Subject(s): Media studies, Social psychology and group interaction, Studies in violence and power, Victimology, Sociology of Culture
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: social networks; Internet generation; value orientations; digital era; digitalization; digital human; social network leaders; cyberbullying; artificial intelligence;

Summary/Abstract: The article argues that social media has become a powerful tool for influencing society, especially young people. Influencers on these platforms shape worldviews and behaviors, while artificial intelligence is transforming communication methods. In response to these challenges, it is crucial to develop critical thinking and digital ethics to mitigate the negative impact of social media on mental health.

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