From Strategy to Court: A Scalable Business Model for a Multidisciplinary Sports Facility
From Strategy to Court: A Scalable Business Model for a Multidisciplinary Sports Facility
Author(s): Adriana Mihaela HaiașSubject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Social development, Sociology of the arts, business, education, Sports Studies
Published by: Bogdan Vodă University Press
Keywords: scalable business; sports entrepreneurship; urban sociology; modular infrastructure; hybrid facilities; pickleball; community hub; afterschool; Bistrița; Romania;
Summary/Abstract: This article explores a scalable business model for a multidisciplinary sports facility designed to integrate education, community engagement and recreational sport in the context of growing physical inactivity among youth. Through a combination of theoretical analysis, case studies from the United States (Chicken N Pickle and Smash Park) and a pilot implementation scenario for Bistrița, Romania, this paper outlines a replicable and financially sustainable framework. Key aspects include stakeholder collaboration, modular infrastructure, digital integration and strategic marketing. The proposal demonstrates that investing in such facilities is not only economically viable but also a strategic move for the community well-being and social innovation.
Journal: Cluj University Journal. Interdisciplinary: Social Sciences and Humanities
- Issue Year: 3/2025
- Issue No: 2
- Page Range: 33-48
- Page Count: 15
- Language: English
