Otázka veřejného práva a politik v rámci cestovního ruchu a marketingové strategie
The Issue of Public Law and Policies Within Tourism and Marketing Strategy
Author(s): Zuzana Horváthová, Šárka Tittelbachová, Petr LžičarSubject(s): Business Economy / Management, Public Administration, Public Finances, Marketing / Advertising, Tourism, Socio-Economic Research
Published by: Vysoká škola evropských a regionálních studií, z. ú.
Keywords: tourism; public policies; marketing strategies
Summary/Abstract: This paper analyzes tourism management and marketing strategies and proposes a dynamic system for tourism policy, applied to destination management and marketing in the Czech Republic. The proposed framework aims to improve planning and efficiency, including resource use. It also analyzes tourism policy responses to pandemics, recommending leveraging lessons from COVID-19 to revive tourism through resilience, communication, sustainability, and partnerships.
Journal: Auspicia
- Issue Year: 2024
- Issue No: 2
- Page Range: 47-60
- Page Count: 14
- Language: Czech
