PRYWATNOŚĆ W SIECI – WYZNACZENIE OBSZARU BEZPIECZEŃSTWA W SOCIAL MEDIA I E-COMMERCE
E-PRIVACY – DEFINING A SAFETY AREA IN SOCIAL MEDIA AND E-COMMERCE

Summary/Abstract: The article analyses the issue of privacy protection in the context of social media ande-commerce in Poland. It discusses the changing threats to privacy resulting from technologicalprogress and growing digital presence. Current legislation, such as GDPR, and its impact on na-tional legislation, as well as the need to adapt it in response to new digital challenges, are present-ed. The article emphasizes the need to find a balance between personal data protection and eco-nomic innovation, drawing attention to the social and legal consequences of privacy violations.Directions for amendments to Polish legislation for better protection of online users are proposed.

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