EXTENDING THE CONCEPT OF DIVERSITY IN ENTREPRENEURSHIP COMPETENCE EDUCATION TO INCLUDE AI SKILLS: PUBLIC ADMINISTRATION EMPLOYEES AND EXPERTS’ INSIGHTS
EXTENDING THE CONCEPT OF DIVERSITY IN ENTREPRENEURSHIP COMPETENCE EDUCATION TO INCLUDE AI SKILLS: PUBLIC ADMINISTRATION EMPLOYEES AND EXPERTS’ INSIGHTS

Summary/Abstract: Entrepreneurship education can embrace the concept of diversity not only through the prism of demographics and identity but also through the inclusion of diverse competences. As artificial intelligence (AI) continues to transform professional practice, integrating AI skills into established frameworks can broaden the scope and relevance of entrepreneurial competences. This study aimed to determine whether AI competences should be incorporated into the “Ideas and Opportunities” domain of the Entrepreneurship Competence Framework (EntreComp). The research methodology included a public administration employee survey and an expert survey. Both groups emphasized that organizations, rather than individuals, should lead efforts to build AI competences, while experts also indicated the relevance of AI competences to EntreComp. By advocating for the integration of GenAI competences into entrepreneurship and management education, this study contributes to expanding the concept of diversity through providing evidence for embedding AI competences into established professional competence models, instead of treating AI competences as isolated digital abilities. This approach supports a form of spreading activation, where rethinking diversity at the conceptual level links professional challenges more directly to education, reshaping competence frameworks, curriculum design, and skill recognition.

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