Dziedzictwo kulturowe w wybranych działaniach komunikacyjnych województwa lubuskiego
Cultural heritage in selected communication activities of the Lubuskie Province

Summary/Abstract: Objective: The objective of this article is to examine the extent to which cultural heritage, both tangible and intangible, is present in the strategic document of the Lubuskie Province, ‘Strategy for the Development of the Lubuskie Province 2030’ (SRWL 2030), which elements are communicated to the local community and recipients gathered around the official profile of the Lubuskie Province on Facebook, and how often this communication takes place. Method: The method used to achieve the research objective consisted of analysing the content of SRWL 2030 and analysing the activities carried out on the official Facebook account of the Lubuskie Province based on the operational definition adopted for the purposes of the study. The duration of the study is one year, from 15 February 2021 (the date of adoption of the strategic document) to 15 February 2022. A post was taken as the unit of analysis. Results and cognitive value: the results presented are of a pilot nature and constitute a starting point for further comparative analyses with regions historically belonging to Poland, in particular with areas of central Poland. The aim of the next stages will be to identify possible differences in the ways of presenting and communicating cultural heritage between regions with different historical experiences, especially in the context of the Regained Territories.

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