Circular Economy and Sustainable Consumer Behaviour in Edo State, Nigeria
Circular Economy and Sustainable Consumer Behaviour in Edo State, Nigeria

Summary/Abstract: This study investigates the relationship between circular economy and sustainable consumer behavior in Edo State, Nigeria. Specifically, the survey employed recycling rate, product life span extension, and consumer engagements as proxies for circular economy to assess their relationship with sustainable consumer behavior. Globally, there is an escalating environmental crisis, driven by unsustainable production and consumption patterns that contribute to resource depletion, pollution, and climate adversity. As a response, the concept of circular economy, which promotes the reduction of waste, reusing of materials, and recycling of products, becomes an inevitable strategy aimed at fostering sustainability. Structured questionnaire were administered to a population of 670 indigenous consumers from the 3 senatorial districts in Edo State, Nigeria. The sample size of 384 consumers were purposively selected based on clarity of response from the sampled instrument administered. The study employed descriptive survey design to access the characteristics of the data and Ordinary Least Square technique to analyze the data. The findings indicate that recycling rate has an insignificant positive relationship with sustainable consumer behavior. However, product lifespan extension and consumer engagements exhibit a positive and significant connection with sustainable consumer behavior in Edo state. The study underscores the salient role of promoting reparability, reuse, and active consumer participation in advancing circular economy principles. The survey recommends amongst others, investing in accessible and efficient recycling facilities and programs, particularly in rural and peri-urban areas, to increase recycling rates and promote resource recovery while encouraging businesses to offer repairable and durable product designs to promote environmental and economic benefits of extending product lifespans.

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