DIGITIZATION, THE KEY TO SUCCESS FOR THE STRUGGLING ENTREPRENEUR?
DIGITIZATION, THE KEY TO SUCCESS FOR THE STRUGGLING ENTREPRENEUR?

Summary/Abstract: At a time when digitalization is being discussed more and more and is presented as a solution to save the whole society, starting from education, the sphere of relations with public authorities, culture, sports and other fields, to the development of trade using with predicection electronic tools, we ask ourselves to what extent digitization is the only or most recommended solution in a confusing economy. The business environment is facing new challenges related to the trade itself that each entrepreneur carries out, to the attitude of the consumer, the reaction of the market and the competitors and, for this reason, it must be prepared to adapt his own trade policy to the new trade configuration. We propose through this study, to analyze the extent to which the intensification of digitalization, so much invoked in several specialized media (political, economic), is a short-term or long-term solution and if it will be obtained the expected results. We will analyze its effects especially on the business environment.

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