Authoritarian Rhetoric: The Theories of Priming and Framing Applied in Political Discourse
Authoritarian Rhetoric: The Theories of Priming and Framing Applied in Political Discourse
Author(s): Polina Tatsenko, Nataliia TatsenkoSubject(s): Language and Literature Studies, Applied Linguistics, Sociolinguistics, Descriptive linguistics, Stylistics
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: authoritarian rhetoric; declassification; framing; priming; sadopopulism;
Summary/Abstract: The article provides insights into the theories of priming and framing as strategic tools of authoritarian rhetoric. It looks fundamentally at how Donald Trump’s speeches significantly shifted the “uncritical” American public’s political and ideological directions, turning their democratic values upside down towards an explicitly authoritarian approach to social existence. We have analysed how the processes of priming (increasing the importance of certain issues in the recipients’ cognitive network) and framing (highlighting these issues under certain angles to impose particular attitudes towards them) facilitated the effects of sadopopulism in the uncritical public promoting Trump’s political success.
Journal: B.A.S. British and American Studies
- Issue Year: 30/2024
- Issue No: 30
- Page Range: 217-231
- Page Count: 15
- Language: English
