Wpływ wychowawczy reklamy telewizyjnej
Educational Influence of the TV Commercial
Author(s): Aleksandra KnychSubject(s): Education, Marketing / Advertising, Sociology of Education
Published by: Univerzita Palackého v Olomouci
Keywords: education; commercial; TV commercial; educational influence of TV commercial;
Summary/Abstract: The main aim of the TV commercial is to arouse a desire for owning an advertised item. Apart from that the TV commercial mould certain attitudes among children and teenagers. Research shows that TV commercial influences moulding of consumerist attitude among children. Values present in commercials are mainly egoistic and hedonistic values.
Journal: Trendy ve vzdělávání
- Issue Year: 5/2012
- Issue No: 1
- Page Range: 130-133
- Page Count: 4
- Language: Polish
