A DUAL-METHOD STRATEGY: ACHIEVING RESEARCH EXCELLENCE
A DUAL-METHOD STRATEGY: ACHIEVING RESEARCH EXCELLENCE

Summary/Abstract: This article investigates the effectiveness of a mixed-method approach that combines laboratory experiments and guided interviews to enhance research outcomes in complex fields. By leveraging the strengths of both methodologies, the study aims to compensate for their respective weaknesses. Laboratory experiments offer precise control and measurement of cause-effect relationships within a structured environment, yielding quantitative data that supports generalizable conclusions. In contrast, guided interviews capture the subjective perceptions and attitudes of participants in natural contexts, providing rich qualitative insights that deepen understanding. The integration of these methods enhances both the validity and reliability of findings, creating a holistic analytical framework that reflects the multifaceted nature of research phenomena. Furthermore, this mixed-method combination allows researchers to not only quantify trends but also explore underlying motivations and contextual factors influencing behavior. The article emphasizes the value of this approach for addressing intricate research questions, demonstrating its capacity to yield comprehensive, actionable insights that can inform practice and drive further inquiry. Ultimately, the mixed-method strategy is positioned as a robust foundation for future studies aiming to unravel the complexities of human behavior in diverse contexts.

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