MANAGEMENT APPROACHES IN TIMES OF NEW WORK
MANAGEMENT APPROACHES IN TIMES OF NEW WORK

Summary/Abstract: Over the last few years, work styles, behaviour and concepts have been undergoing a fundamental change. New Work describes the structural changes in the world of work. Digitalisation, globalisation and the use of artificial intelligence are among the causes of these changes. New Work is paving the way for human-centred, modern and flexible work organisation. To remain competitive, companies and managers need to respond to this change. The present article looks at possible management approaches to actively promote this change and is based on a literature research with sources from specialist books, trade journals, online articles and studies. The term New Work was first coined in the 1970s and describes the idea that people should do follow their intrinsic interests. The flexibility of working hours and location, the importance of training and development, meaningfulness and agile work all stand for New Work. The role of the manager is changing, the traditional leader is transforming from a mere commanding figure to a coach within a structure of flat hierarchies. The traditional management concept of control and organisation of day-to-day tasks is turning into leadership that fosters empathy, creativity or inspiration. Approaches such as digital, agile or transformational management are taking centre stage.

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