Komunikacija o klimatskim promenama – katalizator ili inhibitor globalnih klimatskih politika
CLIMATE CHANGE COMMUNICATION – CATALYST OR INHIBITOR OF GLOBAL CLIMATE POLICIES

Summary/Abstract: Understanding and perception of climate change risks аrе greatly influenced by the polarized mediated portrayal of this global phenomenon, oscillating between the narrative of climate crisis of cataclysmic proportions on one hand and the notion of a manufactured scientific hoax, thereby shaping the course of climate debate in the public discourse. Apart from deepening existing ideological and political polarization in the context of achieving net-zero emissions, specifically, the transition from fossil fuels to renewable energy sources, this dichotomization of media content between climate alarmists and sceptics significantly contributes to the (de)motivation of engagement in climate policy-making. In this paper, different mechanisms of communicating climate change in the public discourse are examined, with a focus on political rhetoric, specifically dominant frames and narratives, and how they may contribute to accelerating or slowing down the implementation of specific measures, strategies, programs, as well as goals from climate agreements on emissions reduction or adaptive and mitigation measures.

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