Polscy dziennikarze sportowi na platformie X – badanie praktyk komunikacyjnych
Polish sports journalists on the X platform – a study of the communication practices

Summary/Abstract: The article presents the results of a study conducted on the activity of Polish sports journalists in the social network X. The purpose of the study was to learn the characteristics of the communication practices of journalists actively using the platform. The survey was conducted using a quantitative method with purposive sampling. The survey served to verify the Authors’ hypothesis stating that the studied social platform serves journalistic and marketing purposes, and that functions traditionally attributed to journalism, such as informing, constitute a marginal scale of activity in this space. The article answers questions about the usage practices of site X, such as the method of publication, the purpose of communication and the topics covered. The text is intended as a contribution to the development of research on the use of social media platforms in the practice of the journalism profession.

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