Efectul de încadrare și alegerea asigurãrii de viațã
The framing effect and life insurance choice
Author(s): David DiaconuSubject(s): Social Sciences, Sociology, Methodology and research technology, Health and medicine and law, Identity of Collectives
Published by: Scoala Nationala de Studii Politice si Administrative (SNSPA)
Keywords: experimental methodology; framing effect; life insurance policy; preferences; preference reversal; status-quo bias;
Summary/Abstract: In this article I examined how changing context in which the choice is taken can influence and change the choice that individuals make. To verify this I conducted an experiment which has students from the Faculty of Political Science, NUPSPA-Bucharest as respondents (N=207) which were random- ly divided into 3 groups (two experimental groups and one control group) and were asked if they will buy a life insurance policy which cost 98Euro/year in case of death in different contexts. The results were as follows: in the case of control group, 67.7% of respondents answered yes, while in the case of the experimental group 1 and experimental group 2, respondents answered „yes” in proportion of 74.3%, respectively 52.8%. As a result of chi-square test the result was that the null hypothesis is not rejected, which means that the differences between results are statistically insignificant. However, in Section IV, I presented two possible causes of statistically insignificant differences between responses of each experimental condition (C1-C2-C3).
Journal: Perspective Politice
- Issue Year: 8/2015
- Issue No: 11
- Page Range: 57-70
- Page Count: 14
- Language: Romanian
