The Role of New Media in Reshaping Traditional Chinese Marriage Customs: A Case of Study of the ‘Crying Marriage’
The Role of New Media in Reshaping Traditional Chinese Marriage Customs: A Case of Study of the ‘Crying Marriage’
Author(s): Ruihong CaoSubject(s): History, Anthropology, Social Sciences, Customs / Folklore, Media studies, Cultural Anthropology / Ethnology, Culture and social structure
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: New media; traditional marriage customs; crying marriage ceremony; Chinese millennials; cultural transformation
Summary/Abstract: “Crying at Weddings,” a traditional Chinese wedding custom, has been reshaped by new media in the digital era. This study examines how millennials, as digital natives, reinterpret this ritual through a content analysis of Douyin videos and interviews. The findings reveal that digital platforms serve as cultural mediators, enabling rituals to be adapted and shared in innovative ways. Millennials navigate the balance between tradition and modernity by incorporating personal elements and digital aesthetics. These practices highlight the evolving role of digital media in cultural preservation and innovation, offering insights into cultural exchange and policy development in the digital age.
- Issue Year: 10/2025
- Issue No: 1
- Page Range: 431-447
- Page Count: 17
- Language: English
