АНАЛИТИЧЕН ПРЕГЛЕД НА МЕТОДИ ЗА ОПРЕДЕЛЯНЕ НА ПАЗАРНИЯ И ПРОДАЖБЕН ПОТЕНЦИАЛ НА ПИВОПРОИЗВОДИТЕЛИТЕ В БЪЛГАРИЯ
ANALYTICAL REVIEW OF METHODS FOR DETERMINING THE MARKET AND SALES POTENTIAL OF THE BREWERIES IN BULGARIA

Summary/Abstract: This publication provides an analytical review of methods for determining the market and sales potential of an industrial company. The main measurement methodologies are systematized with a brief description of their essence. Emphasis is placed on evaluating methods the potential of both the market and company sales, which, according to the author of the article, have significant practical application for the breweries in Bulgaria.

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