Управління бізнес-культурою у торгівлі та ресторанному бізнесі з позицій мотиваційного менеджменту та соціальної відповідальності
Management of Business Culture in Trade and Restaurant Business from the Perspective of Motivational Management and Social Responsibility

Summary/Abstract: This article focuses on identifying ways to improve business culture management through the integration of motivational management and social responsibility. Scientific approaches to the study of business culture management have been researched and systematized. From the perspective of the comprehensive approach developed by the author, the advantages of the proposed definition of business culture management are substantiated: it is a purposeful process of creating, maintaining and developing a system of values, behavioral norms, beliefs and symbols shared by the organization's employees and aimed at achieving its strategic goals, taking into account the needs and motivation of staff, the principles of social responsibility. Through analysis, modern trends in business culture management have been identified. It has been revealed that business culture is undergoing significant changes under the influence of globalization, sociocultural, economic, political-legal, and technological factors, as well as shifts in societal values. The key problems in managing business culture at the enterprises of trade and restaurant business are systematized and analyzed. The role of motivational management and social responsibility in improving business culture has been substantiated. The synergy mechanism of the mutual influence of motivational management and corporate social responsibility within the business culture management system has been unveiled. This creates a range of advantages for the retail and restaurant business, including increased staff motivation, enhanced image and reputation, and stronger ties with the community, which brings economic and reputational gains for enterprises. Practical recommendations and directions for improving business culture management based on the integration of motivational management and social responsibility have been developed, which have practical significance for increasing the efficiency of the retail and restaurant business.

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