Формування мотивованості персоналу в умовах інноваційних трансформацій праці, цифровізації економіки, викликів та загроз
Formation of Employee Motivation in the Context of Innovative Labor Transformations, Digitalization of the Economy, Challenges, and Threats

Summary/Abstract: The article explores the issue of staff motivation in the context of innovative transformations in labor, the digitalization of the economy, and contemporary challenges and threats. It analyzes factors influencing employee motivation and proposes pathways for fostering high levels of staff engagement. A comparative analysis of the essential characteristics of work motivation and staff motivation is conducted. The definition of "staff motivation" is proposed, with a justification of the unique features of the author’s conceptual approach. It is substantiated that staff motivation represents a dynamic state, constantly evolving under the influence of internal and external factors (their nature, intensity, and direction), and plays a decisive role in ensuring organizational efficiency and success. The impact of innovative labor transformations and economic digitalization on work motivation is analyzed, with identification of both positive and negative consequences for staff engagement. The role of digital technologies in shaping motivational environments is highlighted, particularly through expanding the arsenal of tools and opportunities to enhance employee motivation. The influence of wartime conditions on workforce motivation is also examined. The strategic significance of cultivating highly motivated personnel is emphasized. A series of innovations in motivational management technologies are proposed for wartime conditions and the post-war economic recovery phase. These include: psychological rehabilitation and resilience, hybrid motivation, patriotic management, digital drivers of motivation, education-driven motivation, and community synergy. A system of non-monetary incentives and social support packages, critical during wartime, is outlined. Additionally, methods for improving staff motivation through enhanced material incentives in post-war Ukraine are recommended.

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