SOMUT OLMAYAN KÜLTÜREL MİRAS VE TURİZM BAĞLAMINDA AYBASTI VE KABATAŞ YÖRESİ EFSANELERİ
LEGENDS OF AYBASTI AND KABATAŞ REGION IN THE CONTEXT OF INTANGIBLE CULTURAL HERITAGE AND TOURISM

Summary/Abstract: Intangible cultural heritage studies in Turkey have gained momentum since 2006. The aim of intangible cultural heritage studies is to promote, protect and sustain. In recent years, it has been observed that these cultural elements have been evaluated as a profitable element in activities such as tourism. It is known from the studies that the legends under the title of folk narratives of intangible cultural heritage are effective in culture, faith and health tourism. Aybastı and Kabataş regions, which are at the center of the study and stand out with their legends, are two districts with common historical and cultural values located in the southwest of Ordu province. The region has hosted many civilizations and therefore has a rich historical and cultural past. As an expression of this historical and cultural wealth, many historical and religious legends are told in the region. In order for these legends to provide social and economic benefits to the region, they should be included in culture and faith tourism. In this study, information was given about intangible cultural heritage, Aybastı and Kabataş region, tourism and cultural tourism with the methods of document review and literature review, which are qualitative research types, and the legends of Aybastı and Kabataş region in written sources were examined with text and context-centered content analysis. In this examination, it was revealed that the place, hero, plot and motifs of the regional legends should be evaluated in promotion and environmental arrangements in areas such as books, brochures, souvenirs and monuments within the scope of tourism.

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