UTICAJ INFORMACIONO – KOMUNIKACIONIH TEHNOLOGIJA NAMARKETING PREDUZEĆA
INFLUENCE OF INFORMATION - COMMUNICATION TEHNOLOGIES IN MARKETING COMPANIES

Summary/Abstract: In a modern economy and a modern society of information and communication technologies are key drivers of innovation processes. Incredibly fast pace of innovation in the field of information – communication technologies has led to the emergence of a new techno – economic paradigm, in which information has become a key resource of modern society. The success of the modern enterprise depends not only on its ability to develop good product/service, to establish adequate prices and its own offer make available to customers, but also a way of communicating with the target audience. The effect of the current information technology managers facing the problem of excessive amounts of information. Allowing different forms of business has become cheaper, because small firms are given the possibility of using e – business. And that ultimately led to the reorganization of almost all information – communication technologies, which influence the improvement of the quality of our lives.

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