EMOTICONUL ȘI EMOJI-UL, ELEMENTE PARAVERBALE ÎN CADRUL COMUNICĂRII PE REȚELELE DE SOCIALIZARE (O ANALIZĂ SEMIO-PRAGMATICĂ)
EMOTICONS AND EMOJIS, PARAVERBAL ELEMENTS IN SOCIAL MEDIA COMMUNICATION (A SEMIO-PRAGMATIC ANALYSIS)

Summary/Abstract: In the current context of online communication, we are confronted with a multitude of technical options encountered on the Internet, leading to a dynamic transformation of the boundaries between genres and types of discourse, resulting in the idea of multimodality of modern, digital communication. The expression of emotions and intentions in the electronic environment, in the absence of gestures, facial expressions or intonation specific to face-to-face interaction, is complemented by the use of non-verbal substitutes such as emoticons, emoji, smiley-faces, GIFs, memes, stickers, etc.For the present approach, we are going to analyze the functions of emoticons and emoji in online discourse, focusing on how they can be interpreted from a semiotic perspective and investigating their pragmadiscursive role.

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