Pazarlamada Ortak Değer Yaratma Sürecine Kavramsal Bir Bakış
A Conceptual Overview of The Process of Value Co-Creation in Marketing

Summary/Abstract: The aim of this study is to examine the concept of value co-creation for consumers and businesses, which entered the literature later in order to change the dimension of the concept of value, which is the key to measuring quality, and to evaluate the applications of the concept of value co-creation in the marketing discipline from a conceptual point of view. The study focuses primarily on the concept of value, then the concept of value co-creation and this concept is elaborated with the Dart Model developed by Prahalad and Ramaswamy. In the conclusion section, the advantages that businesses will provide through value co-creation are emphasized.

• Details
• Contents