Desztinációk az online térben. Erdély turisztikai imázsának vizsgálata
Destinations in the Online Space: A Study of the Tourism Image of Transylvania

Summary/Abstract: In contemporary tourism, destinations are increasingly viewed as brands, with their competitiveness closely linked to the images they convey to potential visitors. This study investigates the tourism image of Transylvania through an analysis of user-generated content (UGC) on Tripadvisor spanning 15 years. By examining digital reviews, the research sheds light on how online narratives influence perceptions of the destination. This methodology reflects broader shifts in tourist behavior in the Web 2.0 era, in which peer-generated content serves as a digital form of word-of-mouth communication.

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