Turist Deneyimi, Güdüler, Memnuniyet ve Hikâye Anlatıcılığının Demografik Değişkenlere Göre İncelenmesi: Kapadokya Örneği
Examining Tourist Experience, Motives, Satisfaction and Storytelling According to Demographic Variables: The Case of Cappadocia

Summary/Abstract: Since tourism experiences are personal events characterized by their subjective nature, the way each consumer perceives the experience varies according to their individual characteristics. In particular, demographic variables and previous experiences influence tourists' perceptions. At the same time, experiences include a series of cognitive and emotional influences caused by encounters that occur before, during and after the trip. Tourists' individual characteristics shape the way they share their experiences in destinations with others through narratives. Therefore, experiences and storytelling differ depending on tourists' individual characteristics, their interactions with destination elements and situational factors in the environment. In this context, the aim of the study is to determine whether tourist experience, motives, satisfaction and storytelling differ significantly according to the demographic characteristics of the participants. In this context, data were obtained from 591 people who preferred Cappadocia / Nevşehir destination through online survey technique and convenience sampling. Reliability and validity analyses, normality test, Independent Sample T-test and One-Way Anova analyses were performed through SPSS program. As a result of the analysis, it was determined that tourist experience, hedonic and utilitarian motives, satisfaction and storytelling differed according to marital status, age, occupation, education and income status, but not according to gender. In line with the results obtained, various suggestions were made to the stakeholders.

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