The Effect of Consumer’s Intention and Feedback for the Use of Mobile NFC Payment Technology
The Effect of Consumer’s Intention and Feedback for the Use of Mobile NFC Payment Technology

Summary/Abstract: To better understand how Consumer intention and Consumer feedback affect Near Field Communication (NFC), and the consumer's perspective on using NFC and a mobile payment method in Stockholm, this study investigates the relationship. Since no sophisticated notations of measurements were used in this study, while many other studies had measured the effect of consumer feedback statistically, the effect of both the consumer's intention and consumer's feedback on the NFC are examined. A questionnaire was utilized to collect Fifty-five rows of respondents' answers of consumers' perspectives aligned with the research aim and to fulfil the research questions, people who had experience with NFC were questioned to analyze their answers. The number of variables was minimized based on principle component analysis to get the best factors that represent the NFC, consumer's attention and feedback. In this paper, two hypotheses were evaluated to measure the significance of the two variables association (consumer feedback and intention) with NFC usage. The tool used to analyze the data in partial least squares-structural equation modelling (PLS-SEM) using WarpPLS. The results show that there is a strong relationship and a strong positive link between the variables (consumer's feedback and consumer's intention) and the NFC is correlated with consumer's intention and feedback. The results showed that the consumer's intention has a direct impact on the NFC. Finally, the study recommends enhancing the consumer's feedback notation with the NFC. The results may help the managerial, social, and economic staff with their intentions to adopt NFC technology.

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