How Artificial Intelligence is Rewriting the Rules of the Game in the Financial Banking Industry. Opportunities, Perspectives, and Challenges for the Future of Banking Activities Cover Image

How Artificial Intelligence is Rewriting the Rules of the Game in the Financial Banking Industry. Opportunities, Perspectives, and Challenges for the Future of Banking Activities
How Artificial Intelligence is Rewriting the Rules of the Game in the Financial Banking Industry. Opportunities, Perspectives, and Challenges for the Future of Banking Activities

Author(s): Andrei SMĂRĂNDESCU
Subject(s): Economy, Business Economy / Management, Financial Markets, ICT Information and Communications Technologies, Business Ethics
Published by: Editura Universitaria Craiova
Keywords: Digital Transformation; Predictive Algorithms; Financial Intermediation; Open Banking; Financial Sustainability;

Summary/Abstract: This paper explores the profound impact of artificial intelligence (AI) on the financial banking sector, emphasizing how digitalization and AI are reshaping operational rules and customer interactions. The analysis focuses on the transition from traditional transactions to the extensive use of virtual currencies and the digitization of financial securities, highlighting how emerging technologies, such as open banking and modular architectures, contribute to creating a more integrated and accessible financial landscape. The study underscores AI's ability to optimize financial decision-making processes, from risk management to personalizing customer offerings, and stresses the importance of adapting the regulatory framework to protect consumers and promote responsible innovation. Through this analysis, the paper provides valuable insights into current and future developments in the financial-banking sector, marking a crucial stage in understanding technology's impact on finance.

  • Issue Year: 2025
  • Issue No: 86
  • Page Range: 258-273
  • Page Count: 16
  • Language: English
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