ORIJENTACIJA MENADŽMENT INFORMACIONOG SISTEMA U FUNKCIJI PODRŠKE HOLISTIČKOM POSLOVNOM ODLUČIVANJU
ORIENTATION OF THE MANAGEMENT INFORMATION SYSTEM IN THE FUNCTION OF SUPPORTING HOLISTIC BUSINESS DECISION-MAKING

Summary/Abstract: Business information is a platform for rational business decision-making. Systematic and continuous improvement of the managerial information system leads to the improvement of the ability of reaction (efficiency) and active adaptation (effectiveness) of a modern company. In accordance with the above, the goal of this work is to identify the role of designing a modern, holistic, management information system for relevant business decision-making. This paper also points to the importance of information and communication tools for a more successful process of generating, interpreting and displaying information, in a way marketing information for the needs of holistic business decision-making.

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