A politikai humor elméletben és gyakorlatban: A Magyar Kétfarkú Kutya Párt 2015-ös ellen-plakátkampánya
Political Humour in Theory and Practice: The Counter-Billboard Campaign of the Hungarian Two-tailed Dog Party in 2015

Summary/Abstract: The research willhighlight and explain the counter-billboard campaign of the Hungarian Two-tailed Dog Party (MKKP) in 2015. This essay explores the main core massages which appeared on the MKKP’s billboards helped with the relevance theory and incongruity theory of the humour. The main goal is finding those implicated premises and implicated conclusions which hiding in the humorous texts. The paper consists of two main parts. The first segment deals with the theoretic background. These chapters discuss the billboards as advertising and as communication channel in details. Moreover, I explained the different categories of the funny billboards. I used the theory of Eduardo José Marcos Camilo who made four main categories: the phatic, the commercial, the emotional and the intertextual. The billboard campaign of the Hungarian Two-tailed Dog Party fit into the intertextual category. They also fit the so-called inferential communication theory, introduced by Sperber and Wilson. The second part of the research deals with the Hungarian Two-tailed Dog Party’s anti-billboard campaign. It tackled three main topics from the Hungarian common speech: poverty, solidarity, and corruption. These categories lead us to the core messages whereby the Hungarian Two-tailed Dog Party give alternative to the messages of the government and the ruling parties.

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