Bojkot Rosji i rosyjskiego rynku przez podmioty wolnorynkowe Zachodu w dobie wojny w Ukrainie w polskich memach
Boycott of Russia and the Russian market by free market actors of the West in the era of the war in Ukraine as portrayed in Polish memes

Summary/Abstract: The events currently unfolding in Ukraine may well seem unprecedented when viewedfrom the 21st-century perspective. As such, Russia’s armed aggression against Ukraine resonates deeplywith public interest, which in the West—especially in Poland—expresses itself as steadfast solidaritywith Ukraine and a strong, almost unanimous criticism of Russia. States, international organizations,political authorities, or NGOs are expected to support the embattled Ukraine while it tries to fend offthe invasion. Similar actions are also demanded from free market actors. Investors, companies, brandscan show their disapproval of Russia by targetting Russian customers and contractors with retaliatorymeasures, i.e. de facto boycotting the aggressor’s market. According to an analysis of Internet memes inimage format, such an attitude is expected by Internet users and popularized online. The withdrawal ofWestern business from Russia is visualized as strongly inconvenient for Russian consumers, as it resultsin shortages of goods and services to which they have been accustomed for years, which are also despitethe attempts of the domestic market non-equivalent.

• Details
• Contents